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Copyright 1999 National Association of Insurance and Financial Advisors-California

History of Achievements
by David V. Dellinger, Executive Vice President

(History is currently being redrafted to reflect our 73rd year.)

The Founding
In 1890 the National Association of Life Underwriters was founded in Boston, which is a very interesting story, but we’ll save that for another time. Similar activity was taking place at the same time on the West Coast. In September of 1904 the Life Underwriters Association of Los Angeles was organized. Shortly thereafter, following the aftermath of the 1906 earthquake, the San Francisco Association was founded. Other locals begun in those early years were: 1921-San Diego; 1923-Pasadena; 1924-Fresno and Sacramento; 1925-Long Beach, San Jose and Santa Barbara; 1927-Oakland; and 1928-Stockton.

Inevitably discussions began of a state association. By 1934 California was in the middle of the Depression and experiencing political turmoil. Upton Sinclair was the Democratic nominee for Governor and his programs were viewed as a threat to the free enterprise system. So William Spinney, the President of the San Francisco Association, asked the presidents of the local associations in California to meet him in Fresno for the purpose of founding a state association.

CALU Becomes Reality
On September 15, 1934, at the California Hotel in Fresno, 35 delegates from 9 of the 11 local associations met to organize the California Association of Life Underwriters. Lloyd Lafot, President of the Fresno Association chaired the meeting. A quiet and unassuming young man from Los Angeles held a critical role in providing political stability to the meeting as the bylaws chair. That man was John Newton Russell whose name would later emblazon our industry’s highest honor. William Spinney led the sometimes-tumultuous deliberations. CALU became a reality with a membership of eleven local associations representing 928 individual members. Dues were set at 80 cents per individual member. The primary purpose of the new organization was to provide a unified voice for life underwriters in Sacramento and to establish a spirit of cooperation among the local associations.

Elected as President at the founding meeting was Kellogg Van Winkle, CLU, of the Los Angeles Association. Following his election, Kellogg and CALU became instrumental in organizing the life insurance community to oppose Upton Sinclair's candidacy. The life underwriters, in a bold and unprecedented move for those times, actively supported Frank Merriam, the Republican candidate for Governor and celebrated their first legislative victory when Merriam was elected to office. Papers all around the state referred to the upstart life underwriter support as critical to Merriam’s success. 

And so began the California Association's long record of involvement in Sacramento on behalf of the insurance buying public and the agency system. So also began an incredible demonstration of commitment and dedication by two very special people: Kellogg Van Winkle and Jack Hines, CALU President from 1938-39. They were to become CALU’s legislative team - for 22 years - from 1934 to 1956. Kellogg served as state legislative chairman and Jack was CALU’s representative in Sacramento, serving as our lobbyist and part-time association manager.

These were CALU's formative years. Membership began growing: from 1,000 in 1935 to over 3,000 in 1948. But with dues of only $1.00 per member there were obvious budgetary restraints. Officers paid their own expenses and it was difficult to expend even a small amount to reimburse Jack Hines for expenses incurred as CALU’s lobbyist. In addition, the war effort took its toll as human energies were redirected to the enormous task of winning the war. Many of CALU’s activities were put on hold during these years, which were to change the history of the world.

Don Burns First Executive VP
In the fabulous Fifties it was back to business - but not as usual. In 1952 a major change was to take place within the California Association. The Board of Directors approved a dues increase - to $2.50 - in order to create a reserve fund for the purpose of hiring a full time association executive. By 1956 a sufficient reserve had been established to hire the association's first employee, The individual chosen, Donald C. Burns, would serve the Association for 13 years as its Executive Vice President and for 25 years as its Legislative Counsel.

The late 1950's and the 1960's were years in which CALU grew into a full-fledged trade association. Membership doubled in ten years so that by 1969 CALU represented over 8,000 members. California out-distanced New York to become the largest state life underwriter association in the country. Numerous services were introduced to the membership in these years. Leadership Training Schools were presented to provide local leaders with the information needed to do their volunteer jobs. A CALU Newsletter was developed for local association leaders, which communicated statewide developments. A coordinated Grassroots effort was begun to assure every state legislator had a life underwriter contact. CAL-LUPAC was founded in 1966 to support the political campaigns of candidates for the state legislature.

CALU Enters the 1970's
As CALU entered the 1970's, there was a new face on the scene - R. Scott Sherman, who was appointed Executive Vice President in October of 1969. CALU continued building a solid membership base in these years - reaching over 11,000 members by 1978. A new magazine - CALUnderwriter - was introduced in 1970 as the association's first attempt to communicate directly with every individual member. The President's Management Conference (still utilized today) was created in 1970 to provide training for all incoming local association presidents. The structure of the Delegate Body at the Annual Meeting was revised to permit representation by local associations based on membership size. CALU joined a coalition of other statewide insurance producers organizations to coordinate legislative and regulatory activities, Legislative guidelines, outlining the association's positions on key issues, were developed. The State Ethics Committee was established and it developed business practices guidelines for aiding local ethics chairmen in following through on a business practices complaint.

By the late 1970's CALU had become a well-respected and influential association. We had come of age. But nothing is more constant than change, and CALU is no exception to that axiom.

In 1978 Betty Combs was appointed as CALU’s third Executive Vice President. CALUnderwriter improved, became one of the best state life underwriter magazines, and was spun-off as a for-profit subsidiary. CALU entered the computer age and purchased data processing equipment for its office. CAL-LUPAC led all state life underwriter associations in total dollars raised. We elected, for the first time in over 30 years, an individual to the position of NALU Secretary - Morland G. McManigal. Mac would later serve as NALU President.

We embarked on an ambitious public relations project: media training for volunteers; workshops on how to get press coverage; creation of a new logo for standardized use by local associations and individual members; and promotion of a statewide Life Insurance Week. On the political scene, CALU encouraged life underwriters to get involved in candidates' campaigns by sponsoring the U.S. Chamber's Action Course in Practical Politics: “See How They Run”. Change was evident in our legislative program also. In 1982 Robert Walters was retained as CALU’s Legislative Counsel, and our legislative record in Sacramento continued on a positive trend.

1983 saw serious "strategic planning" unfold for the Board of Trustees through the efforts and talents of Barbara Shaw, who would remain vitally active with CALU for many years.

1984 was a watershed year as CALU celebrated its 50th anniversary with a black tie formal gala in Newport Beach, still the highest attended convention in association history. The 80’s would be a very "political time" for CALU, as California had two members on the NALU Board of Trustees, Mac McManigal and Stephen Shaw. Both would eventually be elected Presidents of NALU, McManigal in 1985 and Shaw in 1992. 1988-89 was also a tumultuous time back home for the Board of Trustees as they vigorously fought and won the "consumers union" lawsuit to stop rebating from becoming law. They then fought heavily again, this time on a ballot initiative, proposition #103. Disguised as an auto insurance rate rollback initiative, it also included language that would legalize rebating. In all, over $500,000 was invested by CALU members and locals, as well as help from NALU and other states to protect the playing field for life underwriters and their clients. Although Proposition #103 became a law, no one in Sacramento would ever doubt CALU’s grass-roots capabilities again. As a direct result, the Prospector Fund was born (now the Paul R. Jeffers Prospector Fund), to provide a formal vehicle to raise voluntary contributions to ward off these kinds of intrusions into our business in the future.

CALU Enters the 1990’s
After many successful years with Bob Walters as our part-time contract lobbyist, CALU said farewell and thank you to Bob and welcomed a full-time employee to the staff as the Director of Government Affairs, Mike Pinkerton. Under Mike’s stewardship CALU has enjoyed many legislative successes during his tenure in the 90’s. CALU is considered a real player on the Sacramento political scene and Mike has helped to garner that reputation. To attempt to meet the demands of an ever-changing world, CALU began a multi-cultural Task Force aimed at attracting members from diverse cultural backgrounds. As of this writing, it is still a major challenge for CALU and our entire federation. 

In 1992, California’s answer to the John Newton Russell Memorial Award was born as the CALU Distinguished Service Award. Inaugural recipients were: Robert Albritten, William Harris, Cameron Hurst, Paul Jeffers, Mac McManigal, and Dawn Nuckels. Past President Larry Lambert from the Long Beach association was elected as an NALU Trustee in San Francisco in 1993. He would later serve as President of NALU in 1998-99 and oversee many major changes facing our Federation, including a name change.

In an effort to throw more weight to the legislative process, CALU re-organized the legislative committee structure under the acronym of GAG: Government Affairs Group. All legislative activities, LUPIC, LUPAC, AHIA, and the Legislation Committee would now come underneath the umbrella of GAG. With CALU’s direct help, both through Grassroots and financial contributions, an Insurance Commissioner, was elected in 1994. This was a huge victory for the association, only topped by the Commissioner’s successful re-election in 1998. 

In an effort to increase effectiveness on both marketing and membership, CALU hired a full time employee, Jeff Bigelow in the spring of 1995 as our first ever, Director of Membership and Marketing. Jeff has instituted many successful new programs enjoyed by CALU members around the state.

From 1996-1997 the board convened a "Reinventing CALU Task Force" aimed at improving all aspects of the association. Many positive changes and enhancements were made to the association through the efforts of dozens of members representing all locals who were involved in the process.

The End of an Era
Betty Combs retired after 22 years with CALU, 18 years as the Executive Vice President. Many of CALU’s greatest achievements were accomplished under Betty’s tenure. Her attention to detail and efficient effectiveness are legendary. As a past recipient of the C. Carney Smith award, the highest honor bestowed nationally to NALU association executives; Betty has left an indelible imprint on the history and culture of CALU, as well as NALU.

1998 – A Watershed Year!
In the fall of 1998, extraordinary change came CALU’s way. On September 29, 1998 the National Council of NALU voted for a Federation name change and NALU became the National Association of Insurance and Financial Advisors. Following suit, CALU voted on a name change to the California Association of Insurance and Financial Advisors: CAIFA. Also new to the association was our fifth Executive Vice President and Past President of CALU in 1989: David V. Dellinger. Dellinger had most recently worked with NALU in Washington, D.C. heading up their national membership department. Shortly after the name change, the CAIFA Board of Trustees, under the leadership of President Donald J. Levine, boldly voted to move the organization from our 38 year home in Oakland to Sacramento, to be closer to the political scene at the state capitol. Doing so, also forced the association to completely re-staff itself, with only long-time employee Mike Pinkerton staying with CAIFA due to the physical relocation. With the move accomplished, CAIFA quickly established itself with a strong political presence and has moved successfully to establish stronger alliances with other industry organizations and allied groups. 

The Future
So we come to the present. We have taken but a brief snapshot of what NAIFA-California has achieved in the past 68 years. But what does the future hold? The present might be a good indicator of what’s ahead. As we head into the next century, much positive change is taking place at the association to position NAIFA-California as the preeminent organization to represent the financial services industry in California. Here are just a few highlights: Improved communications utilizing new technologies, especially our publicly recognized website, a successful office relocation from Oakland to Sacramento to maximize our political effectiveness, the successful hiring of almost all new staff, member programs and services that are totally in line with the budget and a total recommitment to the state and local "strategic planning process," as well as a strong commitment to leadership development through the MIP program and LILI, the Leadership In Life Institute, all mark the sign of good things to come.  

As of this writing, the leadership was in high gear preparing for the next year with a new name for the association, the National Association of Insurance and Financial Advisors-California, which the membership voted to change at the Annual Meeting in San Diego on June 1, 2002.  The joint formation of the California Coalition of Insurance Professionals with the AIP Group and NAIFA-California as our Legislative Advocacy voice in the State Capitol.

The decades ahead will be years of challenge and great opportunity for NAIFA-California. All of us will be affected by new technology, changing demographics, and economic fluctuations. We will have to be flexible, resourceful and adaptable to the new industry trends. Our 68 years of experience have proved we can be all those things. And we have one more hidden asset . . . our gold reserve . . . PEOPLE. The future holds great potential for NAIFA-California because we have the ability to tap the vast reservoir of talent that exists in our members. With such an excellent resource available to use, the next 68 years should hold great promise for the National Association of Insurance and Financial Advisors-California.

 

 

 

 

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