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NAIFA-California has
received official word that the 2006 Life Insurance
Awareness Month proclamation, sponsored by us, will
indeed be signed by Governor Arnold Schwarzenegger. The
proclamation has been sent to their Executive Writers,
and we anticipate it will be completed by August 31.
Governor Schwarzenegger Signs Proclamation
declaring
September as Life Insurance Awareness Month
A big Thank
You
to Shari McHugh and her staff, along with GRC Chair Mike
Ables for their strong efforts to make this happen.
LIAM is truly one of
our best marketing opportunities of the year. By
shining a bright light on the true benefits of life
insurance, LIAM creates value for our Association to
members as well as prospective members.
Santa Barbara City
Proclamation
and
Newspaper Ad
Sacramento
Business Journal Insert
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Locals
please consider doing one or more of these things in
your campaign. Your members and your customers will
benefit greatly.
The first
is an
article that can be submitted to your local
newspaper, highlighting the importance of life
insurance. It can come from you or anyone on your
Board. The key is to provide details on the importance
of life insurance from a agent/consumer prospective, NOT
the Company. This will be much more powerful.
The
second and third items are samples of what NAIFA-Santa
Barbara was able to do. They had their City Council
acknowledge LIAM with a
Proclamation.
The subsequent press
coverage was excellent. They also did a co-op ad
with their members and a local sponsor, making it a
win-win situation.
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On September 1, the industry
will come together for the third time to observe Life Insurance
Awareness Month. This is an opportunity for the industry to act
collectively to make sure all Americans are reminded of the
importance of including life insurance in their financial plans.
It's also a time for action. Tens of millions of Americans lack
the life insurance coverage they need to ensure a secure
financial future for their loved ones. When September rolls
around, you can do something about the growing "crisis of
underinsurance" by talking to people in your community about
their life insurance needs.
By clicking on the following link, you'll find lots of great
information about LIAM, including a special videotaped message
from this year's LIAM spokesperson, Olympic Gold Medalist Scott
Hamilton.
http://clients.bn24.com/Life/liam_p.asp?x=58494
If you have problems playing, or if streaming video is blocked
at your company, or if you want to watch offline later, you can
also download the video with the following links. Click the
link, choose "Save" when prompted, download the file and just
double-click on the saved file to view.
Windows Download
http://clients.bn24.com/Life/liam_w.asp?x=58494
Real Download
http://clients.bn24.com/Life/liam_r.asp?x=58494
Life's
Cooperative Advertising Program
2006 LIAM Ads
Consumer Information
Agent Information
Company Information |
September is Life
Insurance Awareness Month.
Assembly Insurance Committee
Unanimously Votes to Proclaim September 2005 as
“Life Insurance Awareness Month”
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